The nation’s leading fast-casual Mexican restaurant brand. Find over 700 restaurants, in the US and Canada, filled with a mashup of hand-crafted food, spicy graphics and Mexican-inspired flavorfulness.
Brand consolidation, plus guide design and layout of for QDOBA Mexican Eats. The process included ushering an existing and relatively new re-branding effort undergone by the company, identifying successful and less flattering elements with the goal of improving upon or eliminating them entirely.
The result was a vastly less cluttered, more colorful, textured, flavorful, and efficient visual communication system with a large and flexible library of visual tools to compliment the brand while also creating a set of parameters to operate more efficiently and with ubiquity.
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